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Privacy Policy

Maintaining the security of your data is a top priority for Smiths Country Pursuits and we are committed to respecting your privacy rights. We promise to handle your data fairly and legally at all times and are committed to being transparent about what data we collect and how we use it.

This policy provides you with information about:

The legal basis which we rely on when collecting and processing your data.
What personal data we collect.
How and why we use your data.
How we protect your data.
Your legal rights relating to your personal data

Smiths Country Pursuits do not disclose buyers' information to third parties other than when order details are processed as part of the order fulfilment. In this case, the third party will not disclose any of the details to any other third party.

Legal Basis for Processing Your Data

Legitimate interest:

In certain situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

Examples of legitimate interest include:

- Promoting, marketing and advertising our products and services.
- Sending promotional communications which are relevant to individual customers.

Where we have relied on legitimate interest to send a direct marketing communication, you have the right to opt out of receiving these at any time.

Contractual obligations:

We require your data to comply with contractual obligations.

Examples of contractual obligations include:

-Selling and supplying goods to our customers.
-Passing details to our third party couriers to deliver your order.
-Handling customer contacts, queries, complaints or disputes.

Legal compliance:

In certain situations, the law requires us to collect and process your data.

Examples of legal compliance include:

-Protecting customers, employees and other individuals and maintaining their safety, health and welfare.
-Complying with our legal and regulatory obligations, such as maintaining records of our sales for VAT purposes.
-Preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies.
- Protecting Smiths Country Pursuits, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to the business.
- Effectively handling any legal claims or regulatory enforcement actions taken against Smiths Country Pursuits.

Which Personal Data do we Collect?

Which Personal Data do we Collect?

Smiths Country Pursuits may collect the following information about you:

-Your full name.
-Your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address.
-Purchases made by you.
-Your online browsing activity on the Smiths Country Pursuits website, and information about any devices you have used to access our website, including IP address. This may be gathered by the use of cookies in your web browser.
-When you make a purchase from us, and pay by credit or debit card, your payment card details (last four digits only).

- Your communication and marketing preferences.
-Your correspondence and communications with Smiths Country Pursuits.
-Other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page).

Our website is not intended for children and we do not knowingly collect data relating to children.

How and Why We Use Your Personal Data

Smiths Country Pursuits uses your personal data for the following activities:

- To process your order and deliver goods to you.
- To make a tailored website available to you.
- To verify your identity.
- For crime and fraud prevention, detection and related purposes.
- To contact you electronically about promotional offers and products that we think may be of interest to you.
- For market research purposes, to better understand your needs.
- To enable Smiths Country Pursuits to manage customer service interactions with you.
- Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).


Promotional communications:

When making a purchase online, during the checkout phase every customer is asked if they wish to opt in to receive further marketing information. Smiths Country Pursuits only uses your personal data for electronic marketing purposes with the aim of updating you about products which are of interest and relevance to you as an individual and to inform you of any promotional offers.

If you do not opt in we will not send and marketing related communications.

If you choose to opt in, you have the right to chaneg your preferences and opt out of receiving promotional communications at any time by:

Making use of the 'unsubscribe' link in e-mails.
Contacting Smiths Country Pursuits via the contact channels in this notice.


Our service providers and suppliers:

In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include delivery and payment service providers.

Smiths Country Pursuits only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which means they can only use your data to provide services to Smiths Country Pursuits and to you, and for no other purposes.

Other third parties:

Aside from our service providers, Smiths Country Pursuits will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing or any other purpose.

We may share your data with:

- Credit reference agencies where necessary for card payments.
- Governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so to comply with our legal obligations, exercise our legal rights (for example in court cases), for the prevention, detection, investigation of crime or prosecution of offenders and for the protections of our employees and customers.

International transfers:

To deliver products to you, if you live outside of the European Economic Area (EEA), it may be necessary to share your data outside of the EEA. These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers. Those clauses can be accessed by following the link below.



We will not retain your data for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 8 years.

How We Protect Your Personal Data

Smiths Country Pursuits is committed to keeping your personal data safe and secure. Our security measures include:

-Computer safeguards such as firewalls and data encryption.
-Regular assessments of all service providers who may handle your personal data.
-Regular penetration testing of systems.
-Security controls which protect our systems from external attack and unauthorised access.
-Internal policies setting out our data security approach and training for employees.

Legal Rights Over Your Personal Data

If you have any questions about how Smiths Country Pursuits uses your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact using the details below.

You have the right to lodge a complaint with the Information Commissioners Office. Further information, including contact details, is available at www.ico.org.uk.

Our Contact Details

Smiths Country Pursuits, Gatehouse Farm, Carr Lane, Watton, DRIFFIELD, East Yorkshire, YO25 9AH, ENGLAND.

Tel: +44 (0) 1377 271194


Smith's Country Pursuits is a division of Abbeywold Limited, Registered in England & Wales No: 10050483, VAT No: GB 237199873